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What We Do

We are all given the same foundation. A beating heart and a choice. Our Heart is to be doers, not talkers. And our choice is to walk with you, lend a hand whether it is to pick you up or give a high five.

The adventure Headwear and gear we make is to not only set you up to tackle the trail, powder, jump or wave but to act as a reminder as to how fortunate we are to take part in these activities. And, you’ll look good doing it… except for the nature lodged in your stoked smile!  A portion of every sale is given back in charity and love.  As a staple of what we are based on, we work not only to make a rad product as a representation of YOU and YOUR heart, but to share, build and encourage those who need it most.

So check out our staple real wood label products and know that they are a unique reminder of where these active activities were born from and where they are going.  The wood surf board and wood set of skis were originally created to Radventure in the outdoors and this passion resonates today with what we are doing.  Each piece is unique, just like you and I.


Place In This World:

When finding a niche is key to entering a market like this, we pulled up a chair, laid out what is important to us, what makes us thrive, what have we learned, where have we been…  As all of this fit together it was apparent that being real, being us, being who we are will be our niche.  Anything outside of being real to ourselves would be to compromise the purpose of HB as a grassroots business.  Now that the foundation is in place and the work has increased exponentially, so has the desire to share what is a very real and meaningful brand.  As we develop, pour this idea and passion into a tangible yet radical product, what emerges are bits and pieces of our history, technical and useful attributes, unique apparel materials, and an overall product that is a favorite to wear.  So when you see the wood logos, the quick dry t-shirts, hand sewn tags, hand tapped rivets, etc.; know that they are a product of passion, love, and history – both personal and as tribute to the action sport pioneers.


Is that real wood?”  “I haven’t seen that before.”  Are just some of the comments regarding our HB wood labels that I have overheard personally when shoppers or a passerby notice the attention to detail on some of our Woody hats.

It is definitely exciting and encouraging to hear positive feedback on a small detail of a large project in which a lot of time has been spent.  What is cool about it is for HB to enter as a small new action based brand, we almost expect to get lost among the chaos.  However, our perseverance and persistence lays in taking a passion and producing a product line with pouring our energy into the details and overall product creation.  The in-house design, sewing, pressing, sealing, packing, etc., should help convince one that passion with experience can make a powerful combination.  When it comes to our stand alone detail like our wood labels, well they just happen to tell a whole lot more to the story.


Since we were raised in the action sport and music industries, the “woodies” found on our beanies and trucker hats are a physical representation of where things started and where they have come to.  It is hard to argue that surfing was one of the earliest forms of, not only an action sport, but a new “hang loose” attitude towards life.  The pioneers of surf didn’t exactly have a professional shaper down the street, a box brand board available online, or a surf shop to swing by…  They had a tree, an idea, and they created a board.  This story of creating a way of life through wood craftsmanship resonates with skis, wheels, many of those instruments in your favorite song, etc.  A passion, work ethic and a little elbow grease changed the future for so many willing to drop the entitled attitude in exchange for pursuit of passion.  See, what started as an adventure for few people years ago has evolved into a way of life for so many of us today.  And for this we are grateful.


The process of creating a wood design, one that will hold up to the elements above and beyond your expectations, didn’t happen over night.  However, those years of working construction to pay for these “hobbies” and/or “lifestyle” may have saved us serious time in the R&D department.  I can tell you as testament to a product well created we have some of our original test product still in use following rigorous abuse .  The Wasatch mountain range by Salt Lake City, UT, conveniently located out our front door, provided the ultimate proving ground in making sure this unique look will last.  Literally thousands of miles of running, biking, skiing with added elements such as UV rays, dirt grime, freezing temperatures, precipitation and of course the washing machine went in to each piece, only to prove these labels will outlast the Energizer bunny.  Perhaps all of those days of frustration by slivers, smashed thumbs and back-aches have culminated to a product often referred to as “awesome!”


As the innovators of our past were unique and individual in their own right, so are each of the wood labels.  Like you and I are unique in our own right, not one piece is just like the other.  The grains show their age and the age tells their story.  Like the pioneers of these activities we now base our livelihood around, we feel almost obligated to put forth the effort into our apparel as had gone into the original surf board.  If we can pay tribute, create something unique, earn a living and pursue something that makes us come alive, I would say this has turned into a winning situation.

Cheers, pioneers!

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